As a Marketing Communications Assistant at the Simmons University Career Education Center, I have developed and executed social media strategies and content calendars for the spring 2020 semester to increase student event attendance and engagement. Below are some of the campaigns that I've helped to design, as well as an example of a content calendar I created and implemented. To check out more of the work I've done with the Career Education Center, visit here.
Virtual Career Chat Instagram posts and stories, along with content calendars I created for the campaign:
Content Calendar for Virtual Career Chats Campaign
Drafted Social Text for Virtual Career Chats Campaign
Winter Resume Review Day social posts on Instagram and Twitter:
Mock Interview Day social posts on Instagram, Twitter, and Facebook:
To view the Instagram stories that I helped PCA's create, check out the Career Resources highlight on the @SimmonsCEC Instagram page. Social posts and content calendar for #Career Resources campaign:
Social posts for the Spring Career & Internship Fair, including the Boston skyline which I illustrated:
Other social posts for smaller CEC initiatives and events:
